{"id":8583,"date":"2025-02-19T14:19:16","date_gmt":"2025-02-19T14:19:16","guid":{"rendered":"https:\/\/www.ktb-europe.com\/?p=8583"},"modified":"2025-02-19T14:23:03","modified_gmt":"2025-02-19T14:23:03","slug":"entender-america-latina-el-exito-de-la-contratacion-en-el-mercado-emergente","status":"publish","type":"post","link":"https:\/\/www.ktb-europe.com\/es\/blog\/lateinamerika-verstehen-erfolgreiche-mro-beschaffung-im-aufstrebenden-markt\/","title":{"rendered":"Comprender Am\u00e9rica Latina: Adquisiciones MRO de \u00e9xito en un mercado emergente"},"content":{"rendered":"<p>Amanece en S\u00e3o Paulo. Los primeros rayos de sol se reflejan en las modernas fachadas de cristal, mientras las calles ya bullen de actividad. Am\u00e9rica Latina se ha despertado, no s\u00f3lo como centro econ\u00f3mico, sino tambi\u00e9n como mercado din\u00e1mico para las modernas compras de MRR.<\/p>\n\n\n\n<p><strong>Un continente en transici\u00f3n<\/strong><\/p>\n\n\n\n<p>Quien s\u00f3lo vea a Am\u00e9rica Latina como proveedora de materias primas se equivoca de realidad. De Ciudad de M\u00e9xico a Buenos Aires est\u00e1n surgiendo centros industriales ultramodernos. Los m\u00e9todos de fabricaci\u00f3n tradicionales se encuentran con la Industria 4.0. Esta simbiosis ofrece una oportunidad \u00fanica.<\/p>\n\n\n\n<p><strong>A la manera latinoamericana<\/strong><\/p>\n\n\n\n<p>La contrataci\u00f3n de MRR en Am\u00e9rica Latina sigue sus propias reglas. Aqu\u00ed no s\u00f3lo cuentan los conocimientos t\u00e9cnicos, sino tambi\u00e9n la comprensi\u00f3n cultural. Las relaciones comerciales se basan en la confianza personal. Comprender esto abre nuevas oportunidades.<\/p>\n\n\n\n<p><strong>Entre tradici\u00f3n e innovaci\u00f3n<\/strong><\/p>\n\n\n\n<p>En una f\u00e1brica brasile\u00f1a funciona una planta de producci\u00f3n de \u00faltima generaci\u00f3n. El mantenimiento se realiza con piezas de repuesto procedentes de Alemania. La implementaci\u00f3n corre a cargo de un equipo local. Esta combinaci\u00f3n de conocimientos globales y experiencia local caracteriza el enfoque latinoamericano.<\/p>\n\n\n\n<p><strong>El tiempo redefinido<\/strong><\/p>\n\n\n\n<p>\"Ma\u00f1ana\" no significa simplemente \"ma\u00f1ana\". Significa una percepci\u00f3n diferente del tiempo. Las estrategias de PSM de \u00e9xito en Am\u00e9rica Latina tienen esto en cuenta. Combinan las normas internacionales con los ritmos locales. El resultado: soluciones sostenibles en lugar de \u00e9xitos a corto plazo.<\/p>\n\n\n\n<p><strong>Mercados en movimiento<\/strong><\/p>\n\n\n\n<p>Cada pa\u00eds tiene sus propias especialidades: M\u00e9xico - Fuerte en la industria del autom\u00f3vil, estrechamente interrelacionado con Norteam\u00e9rica. Brasil - Potencia industrial con sus propias normas de calidad. Argentina - La industria tradicional se une a la tecnolog\u00eda moderna. Chile - Pionero en digitalizaci\u00f3n y sostenibilidad.<\/p>\n\n\n\n<p><strong>Las relaciones como clave<\/strong><\/p>\n\n\n\n<p>Las negociaciones en Am\u00e9rica Latina no empiezan con n\u00fameros, sino con caf\u00e9. El \u00e9xito empresarial se basa en las relaciones personales. La contrataci\u00f3n de MRO aqu\u00ed significa Crear redes, generar confianza, pensar a largo plazo.<\/p>\n\n\n\n<p><strong>Utilizar la experiencia local<\/strong><\/p>\n\n\n\n<p>Las empresas de \u00e9xito conf\u00edan en los socios locales. No s\u00f3lo entienden los mercados y las mentalidades, sino tambi\u00e9n:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Requisitos reglamentarios<\/li>\n\n\n\n<li>Retos log\u00edsticos<\/li>\n\n\n\n<li>Sutilezas culturales<\/li>\n\n\n\n<li>Normas regionales de calidad<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Digitalizaci\u00f3n en Am\u00e9rica Latina<\/strong><\/p>\n\n\n\n<p>WhatsApp en lugar de correo electr\u00f3nico, videollamada en lugar de fax. Am\u00e9rica Latina est\u00e1 superando las etapas tradicionales de desarrollo. La contrataci\u00f3n moderna de MRR aprovecha esta afinidad digital. Las nuevas tecnolog\u00edas se adaptan r\u00e1pidamente si ofrecen un claro valor a\u00f1adido.<\/p>\n\n\n\n<p><strong>Perspectivas sostenibles<\/strong><\/p>\n\n\n\n<p>Am\u00e9rica Latina piensa a largo plazo. La sostenibilidad no es un t\u00e9rmino de marketing, sino una realidad vivida. Las estrategias de MRR de \u00e9xito tienen esto en cuenta:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Aspectos medioambientales<\/li>\n\n\n\n<li>Responsabilidad social<\/li>\n\n\n\n<li>Eficiencia de los recursos<\/li>\n\n\n\n<li>Desarrollo local<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>De cara al futuro<\/strong><\/p>\n\n\n\n<p>El futuro de las compras de MRR en Am\u00e9rica Latina es prometedor. Las nuevas tecnolog\u00edas, el crecimiento de los mercados y el aumento de los est\u00e1ndares est\u00e1n abriendo oportunidades. Quienes establezcan hoy el rumbo correcto se asegurar\u00e1n las ventajas competitivas del ma\u00f1ana.<\/p>\n\n\n\n<p>Am\u00e9rica Latina es m\u00e1s que un mercado: es una perspectiva. El \u00e9xito de la contrataci\u00f3n de MRO aqu\u00ed combina lo mejor de diferentes mundos: Est\u00e1ndares globales y experiencia local, tecnolog\u00eda moderna y valores tradicionales, eficiencia y sostenibilidad.<\/p>\n\n\n\n<p>El sol de la ma\u00f1ana se eleva sobre S\u00e3o Paulo. Comienza un nuevo d\u00eda en un mercado lleno de oportunidades. Para quienes est\u00e9n preparados no s\u00f3lo para abastecer a Am\u00e9rica Latina, sino para entenderla.<\/p>","protected":false},"excerpt":{"rendered":"<p>De M\u00e9xico a Argentina: Los din\u00e1micos mercados de Am\u00e9rica Latina ofrecen oportunidades \u00fanicas para la adquisici\u00f3n estrat\u00e9gica de MRO y asociaciones sostenibles.<\/p>","protected":false},"author":4,"featured_media":8584,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-8583","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lateinamerika: MRO-Beschaffung im Wachstumsmarkt meistern<\/title>\n<meta name=\"description\" content=\"Entdecken Sie die Besonderheiten der MRO-Beschaffung in Lateinamerika - von lokalen Marktspezifika bis zu erfolgreichen Beschaffungsstrategien.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ktb-europe.com\/es\/blog\/entender-america-latina-el-exito-de-la-contratacion-en-el-mercado-emergente\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lateinamerika: MRO-Beschaffung im Wachstumsmarkt meistern\" \/>\n<meta property=\"og:description\" content=\"Entdecken Sie die Besonderheiten der MRO-Beschaffung in Lateinamerika - von lokalen Marktspezifika bis zu erfolgreichen Beschaffungsstrategien.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ktb-europe.com\/es\/blog\/entender-america-latina-el-exito-de-la-contratacion-en-el-mercado-emergente\/\" \/>\n<meta property=\"og:site_name\" content=\"KTB Europe\" \/>\n<meta property=\"article:published_time\" content=\"2025-02-19T14:19:16+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-02-19T14:23:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ktb-europe.com\/wp-content\/uploads\/2025\/02\/lateinamerika-mro-beschaffung-marktchancen.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1223\" \/>\n\t<meta property=\"og:image:height\" content=\"685\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Mica Duarte\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mica Duarte\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.ktb-europe.com\\\/es\\\/blog\\\/entender-america-latina-el-exito-de-la-contratacion-en-el-mercado-emergente\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.ktb-europe.com\\\/es\\\/blog\\\/entender-america-latina-el-exito-de-la-contratacion-en-el-mercado-emergente\\\/\"},\"author\":{\"name\":\"Mica Duarte\",\"@id\":\"https:\\\/\\\/www.ktb-europe.com\\\/#\\\/schema\\\/person\\\/16c3baed2c0f1d87f85448a40938c824\"},\"headline\":\"Lateinamerika verstehen: Erfolgreiche MRO-Beschaffung im aufstrebenden Markt\",\"datePublished\":\"2025-02-19T14:19:16+00:00\",\"dateModified\":\"2025-02-19T14:23:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.ktb-europe.com\\\/es\\\/blog\\\/entender-america-latina-el-exito-de-la-contratacion-en-el-mercado-emergente\\\/\"},\"wordCount\":449,\"publisher\":{\"@id\":\"https:\\\/\\\/www.ktb-europe.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.ktb-europe.com\\\/es\\\/blog\\\/entender-america-latina-el-exito-de-la-contratacion-en-el-mercado-emergente\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.ktb-europe.com\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/lateinamerika-mro-beschaffung-marktchancen.jpg\",\"articleSection\":[\"blog\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.ktb-europe.com\\\/es\\\/blog\\\/entender-america-latina-el-exito-de-la-contratacion-en-el-mercado-emergente\\\/\",\"url\":\"https:\\\/\\\/www.ktb-europe.com\\\/es\\\/blog\\\/entender-america-latina-el-exito-de-la-contratacion-en-el-mercado-emergente\\\/\",\"name\":\"Lateinamerika: MRO-Beschaffung im Wachstumsmarkt meistern\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.ktb-europe.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.ktb-europe.com\\\/es\\\/blog\\\/entender-america-latina-el-exito-de-la-contratacion-en-el-mercado-emergente\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.ktb-europe.com\\\/es\\\/blog\\\/entender-america-latina-el-exito-de-la-contratacion-en-el-mercado-emergente\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.ktb-europe.com\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/lateinamerika-mro-beschaffung-marktchancen.jpg\",\"datePublished\":\"2025-02-19T14:19:16+00:00\",\"dateModified\":\"2025-02-19T14:23:03+00:00\",\"description\":\"Entdecken Sie die Besonderheiten der MRO-Beschaffung in Lateinamerika - von lokalen Marktspezifika bis zu erfolgreichen Beschaffungsstrategien.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.ktb-europe.com\\\/es\\\/blog\\\/entender-america-latina-el-exito-de-la-contratacion-en-el-mercado-emergente\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.ktb-europe.com\\\/es\\\/blog\\\/entender-america-latina-el-exito-de-la-contratacion-en-el-mercado-emergente\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/www.ktb-europe.com\\\/es\\\/blog\\\/entender-america-latina-el-exito-de-la-contratacion-en-el-mercado-emergente\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.ktb-europe.com\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/lateinamerika-mro-beschaffung-marktchancen.jpg\",\"contentUrl\":\"https:\\\/\\\/www.ktb-europe.com\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/lateinamerika-mro-beschaffung-marktchancen.jpg\",\"width\":1223,\"height\":685,\"caption\":\"Unlock MRO sourcing potential in Brazil and Argentina with KTB Europe\u2014your trusted partner for efficient, cross-border procurement services.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.ktb-europe.com\\\/es\\\/blog\\\/entender-america-latina-el-exito-de-la-contratacion-en-el-mercado-emergente\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.ktb-europe.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Lateinamerika verstehen: Erfolgreiche MRO-Beschaffung im aufstrebenden Markt\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.ktb-europe.com\\\/#website\",\"url\":\"https:\\\/\\\/www.ktb-europe.com\\\/\",\"name\":\"KTB Europe\",\"description\":\"Industrial supplies and worldwide trading services.\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.ktb-europe.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.ktb-europe.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.ktb-europe.com\\\/#organization\",\"name\":\"KTB Europe GmbH\",\"url\":\"https:\\\/\\\/www.ktb-europe.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/www.ktb-europe.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.ktb-europe.com\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/logo-ktb.svg\",\"contentUrl\":\"https:\\\/\\\/www.ktb-europe.com\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/logo-ktb.svg\",\"width\":195,\"height\":59,\"caption\":\"KTB Europe GmbH\"},\"image\":{\"@id\":\"https:\\\/\\\/www.ktb-europe.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.ktb-europe.com\\\/#\\\/schema\\\/person\\\/16c3baed2c0f1d87f85448a40938c824\",\"name\":\"Mica Duarte\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f7a6850a353f9434d111988b811ce5e852da10bdf64e0795afd8bb61dc989e85?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f7a6850a353f9434d111988b811ce5e852da10bdf64e0795afd8bb61dc989e85?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f7a6850a353f9434d111988b811ce5e852da10bdf64e0795afd8bb61dc989e85?s=96&d=mm&r=g\",\"caption\":\"Mica Duarte\"},\"description\":\"Senior Procurement Specialist at KTB Europe with over 15 years of experience in global MRO sourcing and industrial supply chain management.\",\"sameAs\":[\"https:\\\/\\\/www.ktb-europe.com\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/micael-duarte-40421923\\\/\"],\"url\":\"https:\\\/\\\/www.ktb-europe.com\\\/es\\\/blog\\\/author\\\/m-duarte\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Am\u00e9rica Latina: Dominar las compras de MRR en un mercado en crecimiento","description":"Descubra las caracter\u00edsticas especiales de la contrataci\u00f3n de MRO en Am\u00e9rica Latina, desde las especificidades del mercado local hasta las estrategias de contrataci\u00f3n de \u00e9xito.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.ktb-europe.com\/es\/blog\/entender-america-latina-el-exito-de-la-contratacion-en-el-mercado-emergente\/","og_locale":"es_ES","og_type":"article","og_title":"Lateinamerika: MRO-Beschaffung im Wachstumsmarkt meistern","og_description":"Entdecken Sie die Besonderheiten der MRO-Beschaffung in Lateinamerika - von lokalen Marktspezifika bis zu erfolgreichen Beschaffungsstrategien.","og_url":"https:\/\/www.ktb-europe.com\/es\/blog\/entender-america-latina-el-exito-de-la-contratacion-en-el-mercado-emergente\/","og_site_name":"KTB Europe","article_published_time":"2025-02-19T14:19:16+00:00","article_modified_time":"2025-02-19T14:23:03+00:00","og_image":[{"width":1223,"height":685,"url":"https:\/\/www.ktb-europe.com\/wp-content\/uploads\/2025\/02\/lateinamerika-mro-beschaffung-marktchancen.jpg","type":"image\/jpeg"}],"author":"Mica Duarte","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Mica Duarte","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.ktb-europe.com\/es\/blog\/entender-america-latina-el-exito-de-la-contratacion-en-el-mercado-emergente\/#article","isPartOf":{"@id":"https:\/\/www.ktb-europe.com\/es\/blog\/entender-america-latina-el-exito-de-la-contratacion-en-el-mercado-emergente\/"},"author":{"name":"Mica Duarte","@id":"https:\/\/www.ktb-europe.com\/#\/schema\/person\/16c3baed2c0f1d87f85448a40938c824"},"headline":"Lateinamerika verstehen: Erfolgreiche MRO-Beschaffung im aufstrebenden Markt","datePublished":"2025-02-19T14:19:16+00:00","dateModified":"2025-02-19T14:23:03+00:00","mainEntityOfPage":{"@id":"https:\/\/www.ktb-europe.com\/es\/blog\/entender-america-latina-el-exito-de-la-contratacion-en-el-mercado-emergente\/"},"wordCount":449,"publisher":{"@id":"https:\/\/www.ktb-europe.com\/#organization"},"image":{"@id":"https:\/\/www.ktb-europe.com\/es\/blog\/entender-america-latina-el-exito-de-la-contratacion-en-el-mercado-emergente\/#primaryimage"},"thumbnailUrl":"https:\/\/www.ktb-europe.com\/wp-content\/uploads\/2025\/02\/lateinamerika-mro-beschaffung-marktchancen.jpg","articleSection":["blog"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/www.ktb-europe.com\/es\/blog\/entender-america-latina-el-exito-de-la-contratacion-en-el-mercado-emergente\/","url":"https:\/\/www.ktb-europe.com\/es\/blog\/entender-america-latina-el-exito-de-la-contratacion-en-el-mercado-emergente\/","name":"Am\u00e9rica Latina: Dominar las compras de MRR en un mercado en crecimiento","isPartOf":{"@id":"https:\/\/www.ktb-europe.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.ktb-europe.com\/es\/blog\/entender-america-latina-el-exito-de-la-contratacion-en-el-mercado-emergente\/#primaryimage"},"image":{"@id":"https:\/\/www.ktb-europe.com\/es\/blog\/entender-america-latina-el-exito-de-la-contratacion-en-el-mercado-emergente\/#primaryimage"},"thumbnailUrl":"https:\/\/www.ktb-europe.com\/wp-content\/uploads\/2025\/02\/lateinamerika-mro-beschaffung-marktchancen.jpg","datePublished":"2025-02-19T14:19:16+00:00","dateModified":"2025-02-19T14:23:03+00:00","description":"Descubra las caracter\u00edsticas especiales de la contrataci\u00f3n de MRO en Am\u00e9rica Latina, desde las especificidades del mercado local hasta las estrategias de contrataci\u00f3n de \u00e9xito.","breadcrumb":{"@id":"https:\/\/www.ktb-europe.com\/es\/blog\/entender-america-latina-el-exito-de-la-contratacion-en-el-mercado-emergente\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.ktb-europe.com\/es\/blog\/entender-america-latina-el-exito-de-la-contratacion-en-el-mercado-emergente\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.ktb-europe.com\/es\/blog\/entender-america-latina-el-exito-de-la-contratacion-en-el-mercado-emergente\/#primaryimage","url":"https:\/\/www.ktb-europe.com\/wp-content\/uploads\/2025\/02\/lateinamerika-mro-beschaffung-marktchancen.jpg","contentUrl":"https:\/\/www.ktb-europe.com\/wp-content\/uploads\/2025\/02\/lateinamerika-mro-beschaffung-marktchancen.jpg","width":1223,"height":685,"caption":"Unlock MRO sourcing potential in Brazil and Argentina with KTB Europe\u2014your trusted partner for efficient, cross-border procurement services."},{"@type":"BreadcrumbList","@id":"https:\/\/www.ktb-europe.com\/es\/blog\/entender-america-latina-el-exito-de-la-contratacion-en-el-mercado-emergente\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.ktb-europe.com\/"},{"@type":"ListItem","position":2,"name":"Lateinamerika verstehen: Erfolgreiche MRO-Beschaffung im aufstrebenden Markt"}]},{"@type":"WebSite","@id":"https:\/\/www.ktb-europe.com\/#website","url":"https:\/\/www.ktb-europe.com\/","name":"KTB Europa","description":"Suministros industriales y servicios comerciales en todo el mundo.","publisher":{"@id":"https:\/\/www.ktb-europe.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.ktb-europe.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/www.ktb-europe.com\/#organization","name":"KTB Europe GmbH","url":"https:\/\/www.ktb-europe.com\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.ktb-europe.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.ktb-europe.com\/wp-content\/uploads\/2022\/03\/logo-ktb.svg","contentUrl":"https:\/\/www.ktb-europe.com\/wp-content\/uploads\/2022\/03\/logo-ktb.svg","width":195,"height":59,"caption":"KTB Europe GmbH"},"image":{"@id":"https:\/\/www.ktb-europe.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.ktb-europe.com\/#\/schema\/person\/16c3baed2c0f1d87f85448a40938c824","name":"Mica Duarte","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/f7a6850a353f9434d111988b811ce5e852da10bdf64e0795afd8bb61dc989e85?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/f7a6850a353f9434d111988b811ce5e852da10bdf64e0795afd8bb61dc989e85?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/f7a6850a353f9434d111988b811ce5e852da10bdf64e0795afd8bb61dc989e85?s=96&d=mm&r=g","caption":"Mica Duarte"},"description":"Senior Procurement Specialist at KTB Europe with over 15 years of experience in global MRO sourcing and industrial supply chain management.","sameAs":["https:\/\/www.ktb-europe.com\/","https:\/\/www.linkedin.com\/in\/micael-duarte-40421923\/"],"url":"https:\/\/www.ktb-europe.com\/es\/blog\/author\/m-duarte\/"}]}},"_links":{"self":[{"href":"https:\/\/www.ktb-europe.com\/es\/wp-json\/wp\/v2\/posts\/8583","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ktb-europe.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ktb-europe.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ktb-europe.com\/es\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ktb-europe.com\/es\/wp-json\/wp\/v2\/comments?post=8583"}],"version-history":[{"count":0,"href":"https:\/\/www.ktb-europe.com\/es\/wp-json\/wp\/v2\/posts\/8583\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ktb-europe.com\/es\/wp-json\/wp\/v2\/media\/8584"}],"wp:attachment":[{"href":"https:\/\/www.ktb-europe.com\/es\/wp-json\/wp\/v2\/media?parent=8583"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ktb-europe.com\/es\/wp-json\/wp\/v2\/categories?post=8583"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ktb-europe.com\/es\/wp-json\/wp\/v2\/tags?post=8583"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}