Riyadh skyline at sunset

Expanding Horizons: Opening New Doors in the Middle East – KTB Establishes Presence in the Region

2 min read

We're thrilled to share some exciting news with you. As part of our ongoing commitment to growth and innovation, we are delighted to announce the opening of our new representative office in the vibrant and dynamic Middle East!

KTB has always focused on providing world-class products and services and building meaningful connections with our customers. The decision to expand in the Middle East is a strategic move to better serve our existing customers in the region and attract new ones.

Why the Middle East? The Middle East, with its rich cultural diversity, thriving economy and rapidly developing business environment, offers numerous opportunities for the KTB Group. Our expansion into this region goes beyond opening up a new market; it is about fostering partnerships, understanding diverse needs and contributing to the thriving business environment.

What can you expect? Our new representative office in the Middle East is not just a physical space; it's a hub for collaboration, innovation, and customer engagement. We aim to bring the same level of dedication and expertise that you've come to expect from KTB to our Middle East operations.

Our team, comprised of local talents and seasoned professionals from around the globe, is ready to embrace the challenges and opportunities that come with this expansion. We are committed to building strong relationships with our clients and partners in the Middle East, ensuring that we continue to exceed expectations.

We are pleased to introduce Rizwan Baig who is our new Sales Manager in the Middle East region. With over 22 years of experience in MRO spare parts and equipment, having worked in customer facing roles for leading international business service providers.

In welcoming Rizwan Baig to our team, we look forward to a successful and collaborative future. We are confident that his unique blend of skills and character will contribute significantly to the continued success of the KTB Group.

Frequently asked questions

What is a representative office abroad?

A representative office is a local presence of a company in another country or region. Its main purposes are customer support, building partnerships and establishing a market presence on the ground. For customers, this means shorter communication channels, contacts in their own time zone and a better understanding of regional requirements.

Why is the Middle East attractive for MRO procurement?

The Middle East has a growing economy, a rapidly developing business environment and numerous new industrial projects. With every new plant, demand rises for spare parts, wear parts and operating supplies for maintenance. A local presence helps to serve this demand reliably and to maintain business relationships in person.

What does MRO stand for?

MRO stands for maintenance, repair and operations. It covers all spare parts, components and operating supplies that keep industrial plants running, such as bearings, seals, sensors, valves or drives. Well-organised MRO procurement reduces downtime and ensures that maintenance teams receive the parts they need on time.

What are the benefits of a local team for customers in the Middle East?

A local team knows the region, its business culture and its expectations of collaboration. Combined with international experience, global procurement options can be paired with personal support on the ground. In the Middle East region, KTB relies on a team of local talent and experienced professionals to build strong relationships with customers and partners.

MD

About the author

Mica Duarte

Senior Procurement Specialist at KTB Europe with over 15 years of experience in global MRO sourcing and supply chain management.

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